Disclaimer: Our client has requested to remain anonymous but were willing to share their story. Like they say in the movies, “Ladies and gentlemen: the story you are about to hear is true. Only the names have been changed to protect the individuals. The company name, logo and pictures are fictitious. If you wish to hear more about this story, please schedule a free consultation.
During the pandemic, three friends from college were all let go within weeks of each other and became founders in the garage. They lived off their savings and committed to build something that would keep them safe regardless of what the world was doing. They captured some early success & sizeable funding. The MVP was well accepted. They now had to decide how they would go to market with it.
In the software & technology space, one of the key decisions to be made is how you'll price, package & bill your solution.
When we first began working with *********** we suggested a phased methodology to introduce pricing options, tiers, renewals and packages. Here are some of the early versions:
"To be candid, hindsight is 20/20, right? So it's easy to say we made the good move in packaging it this way NOW. But, the beauty in it is that we were intentional in how we got there. Appreciate Rob and CJ at Healthy Coin for holding our hands across multiple iterations of making it make sense. Our investors and partners think we're so smart with numbers. Truth be told, we just got kickass CPA's. Now let's gokick 606 in the cahunas"
Pricing, packaging, and billing solutions for software companies requires an in-depth review and alignment of financial goals, customer expectations & market readiness.